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Kha ?o t?o Ngh? Digital Marketing 2025
Kha ?o t?o Ngh? Digital Marketing 2025
Ti?p t?c thnh cng c?a cc kha h?c ?o t?o Ngh? Digital Marketing, h?c m?t kha h?c ??y ??, nghim tc, bi b?n chuyn nghi?p t? t? duy ??n cng c? v k? thu?t lm, quy trnh lm ph?c v? cho DN v cng vi?c c nhn.
Th? nn mnh ti?p t?c ph kho thc Nh?t v t?ng qu cho t?t c? m?i ng??i m?t ch??ng trnh ?o t?o Truy?n ngh? Digital Marketing chuyn nghi?p v chuyn su truy?n ton b? kinh nghi?m 16 n?m lm Digital Marketing v d?y cho hng ch?c nghn ch? DN, hng tr?m nghn ng??i h?c online (qua Kyna, Edumall, Unica), qua Youtube (30k theo di) v?i thng tin nh? sau.
I. Thng tin v? l?ch trnh, th?i gian, ??a ?i?m h?c t?p
– H?c 1 kho 30 bu?i h?c trn l?p tr?c ti?p. H?c ngh? nn c?n h?c nhi?u bu?i, nhi?u cng c?, ?? lm t?t v tr? nn xu?t s?c trong m?t DN, d? ki?m vi?c v vi?c l??ng cao. B?t c? ai mong mu?n ch? h?c nhanh, h?c t m lm ???c ngh? ??u khng h?p l.
– H?c offline tr?c ti?p, th?c hnh t?i l?p ? H N?i.
– H?c bu?i t?i tu?n 3 bu?i, t?i 246, t? 18h30-21h00, x 10 tu?n.
– ??a ?i?m h?c: T?ng 12, Ta nh Sng ?, Ph?m Hng, M? Tr, qu?n Nam T? Lim, H N?i.
– Khai gi?ng d? ki?n: T?i th? 2, ngy 07/4/2025
– H?c vin mang theo laptop khi ?i h?c.
II. N?i dung ?o t?o trong kha h?c
– N?i dung h?c bao g?m t? duy v cng c? m?i nh?t, th?c chi?n, lm ???c ngay v? Digital Marketing m cam k?t khng ? ?u c. Bao g?m 9 h?ng m?c n?i dung d??i ?y:
1) Ngh? Digital Marketing l ngh? g? Lm th? no tr? thnh ng??i gi?i nh?t trong ngh? ny theo kinh nghi?m v k? n?ng chu?n m cc DN s? thm kht ???c m?i b?n vo lm vi?c v?i l??ng cao. K? n?ng quan tr?ng c?a ngh? marketing v lm CV xin vi?c ??i v?i ng??i h?c ?? ?i lm. V k? n?ng qu?n l cc cng c? ??i v?i ng??i t? lm ho?c l ch? DN.
2) Tiktok Marketing: Xy knh Tiktok, pht tri?n Tiktok Shop, ch?y qu?ng co Tiktok Ads, Tiktok Shopping Ads, Tiktok Livestream Ads, Tiktok Affiliate; t?o video ng?n hng v?n l??t xem; Tiktok Livestream bn hng.
Tiktok l cng c? ?ang ???c ?nh gi hi?u qu? nh?t t?i Vi?t Nam hi?n nay. B?n ch? c?n bi?t lm knh, xy knh, lm video ng?n; ho?c bi?t qu?n l knh, ch?y qu?ng co ho?c lm Tiktok Affliate, bi?t livestream Tiktok (bi?t ho?c th?o m?t trong s? ho?c t?t c? cc yu c?u ?) l ? qu th?a vi?c cc DN h? thu b?n r?i.
3) Facebook Marketing: xy d?ng knh Facebook Profile uy tn v th??ng hi?u c nhn; h??ng d?n ch?y qu?ng co Facebook Ads v?i kinh nghi?m ch?y qu?ng co hng tri?u ? la M?; t?o v pht tri?n Fanpage v xin tch xanh fanpage; ??ng bi trn Facebook Marketplace v ch?y qu?ng co Facebook Marketplace Ads; lm n?i dung cho Fanpage ti?p c?n tri?u l??t t??ng tc; pht tri?n video ng?n v?i Facebook Reels v cch ki?m ti?n v?i Reels.
(Xem thm Playlist Facebook Marketing trn Youtube PA Marketing)
4) Zalo: xy knh Zalo bn hng hi?u qu?, t?o Zalo OA v xin tch vng Zalo oa. Ch?y qu?ng co v?i Zalo OA, ch?m sc khch hng v?i Zalo Group v Zalo C?ng ??ng. Ko thnh vin cho Zalo c?ng ??ng. Xy d?ng th??ng hi?u c nhn/ DN trn Zalo c nhn v Zalo OA; tnh n?ng qu?ng co, ch?m sc khch hng Zalo ZNS.
5) Google Business v?i qu?ng co tm ki?m trn Google, qu?ng co Google Shopping, ch?y qu?ng co Youtube Ads (thu?c Google Ads), qu?ng co Gmail v email marketing.
Cch ki?m ti?n v?i Youtube Adsense v Youtube Affliate Shopee.
6) ??c quy?n v ??c l?, kh?ng ??nh ??ng c?p khc b?t c?a ng??i h?c, v?i nh?ng cng c? ?? ti?p c?n th? tr??ng ring bi?t.
– Qu?ng co Telegram Ads (1 cng c? ?ang r?t ???c ?a chu?ng t?i Vi?t Nam v trn th? gi?i m ch?a c ng??i ch?y qu?ng co). (Xem thm Playlist Telegram Ads trn Youtube PA Marketing)
– Qu?ng co app trn App Store c?a Apple. Ci ny th cc DN ch?y ci ??t APP s? r?t thch b?n, k? n?ng c?a b?n l ?a d?ng v khc bi?t th?c s?.
– Qu?ng co Snapchat, Linkedin v X Ads. ((Xem thm Playlist Snapchat trn Youtube PA Marketing): knh ny gip b?n c kh? n?ng qu?ng co bn hng ra n??c ngoi.
7) K? thu?t vi?t bi, t?o hnh ?nh, lm video, lm bo co, lm slide, lm excel b?ng AI (20 cng c? AI ph? bi?n t?i Vi?t Nam) + ch?nh s?a ?nh c? b?n v?i Canva v lm video ng?n v?i Capcut.
V?i cc cng c? AI ph? bi?n v Canva, Capcut. B?n c th? t? tin v?i h?u h?t yu c?u v? Media c?a DN cho cc chi?n d?ch qu?ng co, truy?n thng.
8. L?p k? ho?ch kinh doanh, marketing, bn hng; k? ho?ch ra m?t s?n ph?m; k? ho?ch khai tr??ng c?a hng; k? ho?ch ch?y qu?ng co v bo co chi?n d?ch qu?ng co cho s?n ph?m/ d?ch v?/ doanh nghi?p: ng??i h?c bi?t l?p k? ho?ch c?p ?? qu?n l cho c? DN.
B?n c th? l?p b?t k? m?t k? ho?ch no (ti c cng c? v t? duy d?y cho b?n), b?n c th? ki?m sot ???c m?i k? ho?ch r?t chuyn nghi?p, chi ti?t v kh? thi.
9. Xy d?ng nhn hi?u ?? tm vi?c l??ng cao ho?c bn hng c?a chnh mnh r?t t?t.
III. Cch h?c t?p v ?o t?o kha h?c
– H?c th?c hnh tr?c ti?p t?i l?p h?c, h?c th?c hnh 100%, v kinh nghi?m ?i lm, khng gi?ng d?y nh? dnh cho sv ??i h?c, m h?c v lm, th?c chi?n, chi ti?n qu?ng co th?t, ki?m ti?n ngay, ki?m vi?c ngay t?i l?p h?c.
– Th?y Phan Anh d?y tr?c ti?p ton b? kho h?c v c m?i thm khch m?i l ch? DN chia s?.
– ???c c?p ch?ng nh?n c?a H?c vi?n Doanh nhn s? Vtcnetviet cng ty VTC Netviet x PA Marketing
– ???c th?c t?p t?i Vtcnetviet l m?t cng ty truy?n thng media m?nh n?u b?n mu?n th?c t?p.
– ???c nh?n vi?c lm ch?y ads thu ki?m ti?n ngay khi bi?t lm (th?y PA gi?i thi?u khch hng cho)
– ???c gi?i thi?u vi?c lm v?i m?c l??ng full-time 8-10 tri?u tr? ln ngay l?p t?c, part-time 4-5 tri?u tr? ln trong v sau kho h?c. Ni th?t l v?i t?ng ny k? n?ng m cc b?n th?o, l??ng cc b?n khng bao gi? d??i 15 tri?u/ 1 thng tr? ln v DN khng ?i h?i b?ng c?p c?a b?n.
– ???c t?ng thm 10 b? video kho h?c v? cc cng c? trn ?? xem l?i v luy?n t?p thm
– ???c t?ng 03 cu?n sch bao g?m; Marketing Online, Content Marketing Pro v B quy?t kinh doanh online do th?y Phan Anh vi?t v ? xu?t b?n.
– ???c tham gia cc d? n cng v?i th?y Phan Anh v cng ty – n?u mu?n.
– ???c gi?m 70% h?c ph do ???c ti tr? v ?u ?i:
H?c ph cn l?i v th?c ?ng: ch? 150k/1 bu?i h?c x 30 bu?i = 4,5 tri?u ??ng cho c? kho h?c 30 bu?i. R? h?n 70% so v?i b?y k? bn no ?ang d?y m ko ??y ?? nh? ny nh. Khng pht sinh thm b?t k? chi ph g n?a. Ch? no r? h?n th?y Phan Anh hon ti?n.
– Profile c?a Gv: d?y v Digital Marketing t? 2008-nay; d?y ngh? cho ng??i h?c; d?y bn hng cho ch? dn, d?y marketing online cho ch? dn, d?y FB, Tiktok, chuy?n ??i s?, AI cho cc t?p ?on l?n v dn l?n nh?t nh Vi?t Nam th??ng xuyn (check thng tin tho?i mi qua fb ho?c youtube c?a mnh nh).
H? s? gi?ng vin: www.pamarketing.vn/giang-vien/phan-anh
Facebook Phan Anh: www.fb.com/phananhonline (tch xanh)
Youtube Phan Anh Marketing: www.youtube.com/pamarketing (cng ty PA Marketing, PA c ngh?a l Phan Anh)
S? ?i?n tho?i/ Zalo: 0989623888
Gi?ng d?y cc t?p ?on l?n: Viettel, Vinaphone, VNPT, Mobifone, Vietnam Airlines, Honda, Yamaha, cc ngn hng…
(Xem Playlist “Viettel 2024” trn knh Youtube PA Marketing ?? ki?m ch?ng thng tin m?i nh?t)
T?ng lm gim ??c kinh doanh v marketing cho: T?p ?on gio d?c Atlantic, T?p ?on Nh?a Bnh Thu?n, cng ty s?n DK v lm marketing cho hng tr?m nhn hng.
IV: ??ng k tham d? l?p h?c
– ??ng k b?ng cch Nh?n tin ho?c G?i ?i?n qua Facebook (phananhonline) / Email (Phananhonline@gmail.com); Zalo 0989623888 c?a gi?ng vin Nguy?n Phan Anh ??u ???c nh.
– Thng tin ??ng k h?c bao g?m: H? v Tn + S? ?i?n tho?i.
– Chuy?n kho?n h?c ph 4,5 tri?u ??ng vo ti kho?n ngn hng c?a th?y Nguy?n Phan Anh (Ngn hng Vietcombank: STK: 0011003647422.)
V. ??i t??ng nn tham d? h?c t?p
– Sinh vin; Ng??i ?i lm; Ng??i lm marketing, truy?n thng, qu?ng co
– Ng??i khng c cng ?n vi?c lm ho?c khng ?i h?c ??i h?c, mu?n h?c ci ngh?, trong khi ? h?c nh?ng ngh? khc h?c ph hng ch?c tri?u ??n c? hng tr?m tri?u ??ng.
– Ng??i bn hng online ho?c t? kinh doanh, t? ch? cng vi?c
– Ng??i c x??ng s?n xu?t, c kho hng, ?ang bn hng offline/ online
– Ch? DN, nhn vin c?a cc DN
– Ng??i mu?n ??i ngh? khc ngon h?n, ht h?n v ki?m ti?n t?t h?n.
L?u : l?p h?c ch? nh?n t?i ?a 50 h?c vin do quy m phng h?c khng qu 50 h?c vin. T?i thi?u 30 h?c vin, t?i ?a 50 h?c vin/ 1 l?p/ 1 kha. 1 n?m c?ng ch? m? 01 kha duy nh?t.
?y l d?y ngh?, truy?n ngh? v gip b?n c ci ngh? ?? lm vi?c ki?m ti?n, bn hng, lm cng vi?c c?a mnh t?t h?n. ??ng ngh? l mu?n h?c t, h?c nhanh ?? c ngh? nh, lm 1 ngh? t?t c?ng ph?i c?n 1 n?m tr? ln.
H?c vin kho ny c?a ti ra ?i lm sau 3-5 n?m gi? thu nh?p t? 30-50 tri?u tr? ln n?u ?i lm thu, cn t? lm th thu nh?p 2-3 con s? r?t ph? bi?n. C?n thng tin c?a h?c vin ? h?c v thnh cng th b?o ti inbox ti g?i cho 10-20 nick fb c?a h?c vin ?? check nh. Yn tm.
Xin c?m ?n nhi?u!
