Blog chuyn mn, Content Marketing, Gc chia s?, Ki?n th?c Marketing Online
CCH VI?T CONTENT THU HT KHCH HNG
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Th12
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Thng th??ng th cc chuyn gia lm Internet Marketing, bn hng online ho?c cc nh?ng ng??i lm ?o t?o, lm S.E.O, d?y Internet Marketing th??ng m t? quy trnh mua hng c?a khch hng theo cng th?c ti?ng Vi?t g?i l aida ch? a ko di (AIDAA), ho?c nhi?u ng??i c?ng bi?t cng th?c n?m b??c ??n gi?n AIDAA ny, nh?ng bi ny ti vi?t thm m?t ch? A n?a l AIDAA. Cho php ti xin bnh lu?n v c ki?n nh? sau, ?y l m?t cng th?c t?t, c? b?n v ??n gi?n, c ph?n lu ??i gi?ng nh? y h?c dn t?c c? truy?n. Sau khi gi?i thch cng th?c i d cho cc b?n l g, th ti s? gi?i thi?u cho cc b?n m?t cng th?c th?c s? kinh ?i?n m?i sang x?n m?n chu?n.
Cng th?c ??i tr AIDAA c th? gip b?n vi?t n?i dung ho?c t?p trung vo t?i ?u quy trnh cho khch hng, gia t?ng tr?i nghi?m cho h?.
M hnh AIDAA (ch? A ko di) Ngu?n tc gi? nghin c?u.
Trong giao ti?p c?ng nh? kinh doanh, vi?c kh?i g?i s? t m v h??ng m?i ng??i hnh ??ng theo mong mu?n c?a mnh l m?t y?u t? v cng quan tr?ng.
M?i ng??i ch? quan tm t?i m?t v?n ?? khi h? c s? t m v? nh?ng ?i?u “b ?n” xung quanh n. Cng th?c AIDAA l cng th?c ???c xy d?ng ?? “h??ng s? quan tm c?a ng??i khc ??n m?t ch? ?? nh?t ??nh”.
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AIDA l vi?t t?t c?a 4 ch? Attention (Thu ht), Interest (Thch th), Desire (Khao kht), Action (Hnh ??ng), cn AIDAA g?m ch? A cu?i l (Appraise) ?nh gi ho?c th?m ??nh. ?y l n?m b??c gip ??t ???c hi?u qu? khi mu?n thuy?t ph?c ai ? v? m?t v?n ?? h? ch?a bi?t g.
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??u tin, b?n ph?i lm sao thu ht ???c s? ch c?a ng??i dng ni chung v khch hng ti?m n?ng ni ring. Hy tr? l?i cho cu h?i, lm th? no ?? b?n ???c ch ??n? B?n s? s? d?ng thng ?i?p g? Lo?i hnh media g? C s? sng t?o hay ?n t??ng ?? thu ht ban ??u hay khng? Gi?ng nh? trong th? gi?i ??ng v?t, con ??c ph?i lm th? no ?? thu ht ???c b?n tnh c?a mnh ?? chu?n b? cho ma giao ph?i? C l? n?u l con cng, n s? c?n ??n b? lng s?c s?.
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Sau khi thu ht ???c s? ch c?a ng??i dng ho?c khc hng ti?m n?ng r?i th b?n s? ph?i ?i thm m?t b??c ti?p theo l t?o s? thch th, s? h?ng kh?i cho khch hng. B?i v s? ch thi l ch?a ??, khch hng c th? s? qun ngay ho?c c?ng khng mua hng ngay ?u, nn b?n ph?i kin nh?n v tung thm ?n Internet Marketing n?a ?? cho khch hng c s? thch th v?i b?n. V th? thng ?i?p truy?n thng ph?i t?o ra khoi c?m, c?m xc v s? h?ng ph?n trong no b? ?? kch thch khch hng h?n n?a. V d? nh? b?n xem m?t m?u qu?ng co tvc trn Youtube n qu hay v qu su s?c, n lm b?n nh? lun v? th??ng hi?u, s?n ph?m/ d?ch v? ? v c th? b?n s? mu?n cn nh?c v? vi?c tm hi?u s?n ph?m, th?m ch c th? mu?n mua ngay l?p t?c v qu?ng co qu hay.
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M?c ?? cao h?n c?a thch th ? l kht khao. Kht khao l mong mu?n ???c s? h?u, c ???c n b?ng cch tm hi?u thm v? s?n ph?m, d?ch v?, gi bn, cng d?ng, ch?c n?ng, cch th?c mua hng vv
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B??c th? t? trong m hnh i d ny l b??c hnh ??ng. B?n c?n ph?i tung ra nh?ng tuy?t chiu ?? khch hng ph?i hnh ??ng ngay l?p t?c nh? cho b?n s? ?i?n tho?i c?a h?, quan tm ??n cc v?n ?? FAQ (cc cu h?i th??ng g?p khi mua hng), ?i?n thng tin vo bi?u m?u, cho hng vo gi?, b?m thanh ton ho?c l?a ch?n hnh th?c thanh ton ph h?p Khch hng ph?i c hnh ??ng, ph?i ku g?i v ??nh h??ng khch hng c hnh ??ng ho?c l chuy?n ??i trong qu trnh qu?ng co bn hng nh? online marketing c?a chng ta.
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Sau khi tr?i qua cc b??c v ? th?c hi?n hnh ??ng mua hng th khch hng c th? c cc ?nh gi v c?m nh?n, t? ? hnh thnh nn tr?i nghi?m c?a khch hng v? s?n ph?m, d?ch v? ho?c d?ch v? ?i km qua qu trnh mua hng d l online hay offline.
?? bi?t thm thng tin chi ti?t, Hy lin h? v?i PAM v th?y gi?ng vin ??i h?c/ Chuyn gia Marketing bi b?n v chuyn nghi?p t? n?m 2008-nay ?? ???c t? v?n, tr? gip v mua cc kha h?c, cc gi t? v?n l?p k? ho?ch kinh doanh, marketing, gip b?n l?p k? ho?ch c?c k? chuyn nghi?p v hi?u qu?.
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