Gc chia s?, Ki?n th?c Marketing Online, SEO
74 Cng c? SEO nh?t ??nh ph?i ?? SEO thnh cng
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?? SEO thnh cng th vi?c s? d?ng cc cng c? SEO h? tr? g?n nh? b?t bu?c. Bn c?nh cc y?u t? b?n ? bi?t ??n nh?: Website t?i ?u chu?n SEO, n?i dung chu?n SEO, ch?t l??ng, t?c ?? t?i trang nhanh v r?t nhi?u y?u t? khc.
V?y b?n ? bi?t nh?ng cng c? SEO no h? tr? t?t nh?t cho vi?c SEO c?a mnh ch?a? N?u ch?a, cng PA Marketing tm hi?u 8 b? cng c? g?m 74 Tools thng d?ng nh?t h? tr? lm SEO thnh cng nh!
1.Cc cng c? SEO h? tr? hay dng.
B? cng c? h? tr? SEO ph? bi?n nh?t
1.SEOQuake, cng c? gip ?nh gi cc y?u t? SEO onpage cho website nh?: Title, heading, descriptions, schema, AMP, sitemap
2.Web Developer, cng c? t?i ?u SEO onpage, gip ki?m tra tr?c ti?p trn mn hnh giao di?n website c?a b?n.
3.Redirect Path, cng c? SEO gip b?n ki?m tra cc l?nh redirect.
4.SEOTools for Excel, cng c? ?? ki?m tra v t?i ?u SEO b?ng ph?n m?m Excel. Ph?n m?m ny r?t h?u ch cho SEO nh?ng l?i kh kh dng. Nn ? Vi?t Nam h?n nay c kh t ng??i dng ph?n m?m ny.
5.CopyScape, cng c? SEO t?t nh?t gip cc SEOer ki?m tra trng l?p n?i dung. Khi lm b?n c th? k?t h?p API v?i URL Profile ?? ki?m tra trng l?p c? trong v ngoi trang.
6.Robots Exclusion Checker, SEO tool gip ki?m tra file robots c?a b?n c b? l?i hay khng.
7.No Follow, ?? ki?m tra link dofollow v nofollow trn trnh duy?t website.
8.MozBar, ki?m tra DA, PA (?? tin c?u) Spam trn 1 website. B?n c?ng th? dng cng c? ny ?? ki?m tra DA, PA c?a cc trang di?n ?n, rao v?t, website khi t?o backlink.
9.SEO Meta 1 Click, cng c? SEO ki?m tra onpage t??ng t? cng c? SEO Quake.
10.Json-JD Schema Markup, cng c? thi?t l?p Schema mi?n ph. Gip b?n thi?t l?p l??c ?? ch? sau vi pht khai bo.
https://www.jamesdflynn.com/json-ld-schema-generator/
11.Technical Schema Markup, cng c? t? cc m schema mi?n ph ?? sau ? ??a vo code c?a website. Ch?c n?ng ny t??ng t? tool Json-JD Schema bn trn.
https://technicalseo.com/tools/schema-markup-generator/
12.TubeBuddy, m?t cng c? h? tr? SEO khng th? thi?u n?u b?n c ??nh SEO Youtube. Cng c? SEO ny s? ??a ra cc g?i v?: Tags, t? kha, th?i l??ng video, th? nghi?m A/B, k? ho?ch ch? ?? V r?t nhi?u tnh n?ng h?u ch khc.
13.VidIQ, ?y c?ng l m?t ph?n m?m quan tr?ng trong vi?c SEO Youtube. N?u nh? khi ki?m tra website b?n th??ng dng SEO Quake. Th v?i video Youtube, vidIQ c?ng c ch?c n?ng t??ng t?. Ngoi ra vidIQ cn cho bi?t thm v? cc th?ng k, nhn kh?u h?c, xu h??ng… ?? s? d?ng full ch?c n?ng b?n c?n ph?i nng c?p ln b?n Pro.
14.Gtmetrix, cng c? gip ?nh gi t?ng th? website, check nhanh website mi?n ph.
15.Cng c? ki?m tra ?? thn thi?n c?a website v?i thi?t b? di ??ng hay khng.
https://search.google.com/test/mobile-friendly
16.Cng c? ki?m tra xem trang web c?a b?n c giao di?n t??ng thch v?i t?t c? cc thi?t b? hay khng.
17.Cng c? ?nh gi t?ng th? website v Scan website mi?n ph.
18.Cng c? gip t?i ?u xem tr??c th? tiu ?? (h1), descriptions c chu?n onpage hay ch?a?
https://seomofo.com/snippet-optimizer.html
19.M?t cng c? SEO c ch?c n?ng t??ng t? nh? SEOmoffo.
20.Cloudflare, cng ngh? ?i?n ton ?m my gip t?ng t?c website. Cng c? ny cn c thm ch?c n?ng ch?ng Ddos.
2.Cc cng c? h? tr? SEO t? Google.
Cng c? SEO t? Google
21.Google Analytics: Cng c? ???c pht tri?n tr?c ti?p t? Google. N gip b?n ?nh gi hi?n tr?ng c?a website. N?u ? lm SEO ch?c ch?n khng th? khng bi?t c?ng khng th? thi?u cng c? ny.
22.Google Search Console: ?y l m?t cng c? SEO r?t quan tr?ng. V m?i thng bo l?i v? website ??u s? ???c g?i t?i ?y. Nn b?n c?n ph?i th??ng xuyn check v fix l?i website n?u c thng bo. Ngoi ra ?y c?ng l cng c? submit link nhanh chng m b?t k? SEOer no c?ng c?n v khng th? b? qua.
https://search.google.com/search-console/about
23.Google Keyword Planner: Cng c? h? tr? b??c ??u trong quy trnh nghin c?u t? kha. Sau ? k?t h?p v?i cc tool khc ?? l?p b? t? kha SEO. Cng c? ny r?t h?u ch v nn dng.
https://ads.google.com/intl/vi_vn/home/tools/keyword-planner/
24.Google Trends: N?u b?n mu?n bi?t t? kha no ?ang hot trn internet trong ngy, trong tu?n hay trong thng. Th hy vo ngay Google Trends, s?n xu?t cc n?i dung ?n theo Trends ?? t?o ???c traffic h?p d?n.
https://trends.google.com/trends/?geo=US
25.Google Search hay chnh l anh G? m chng ta hay nh?c. Ngay trn giao di?n tm ki?m c?a anh G? s? cho chng ta k?t qu? c?a mnh ho?c ??i th?. Ngoi ra khi b?n g vo box tm ki?m. Anh G? c?ng s? cho b?n th?y ???c cc t? kha google suggestion. Hay ngay bn d??i cng c?a trang tm ki?m c?ng s? xu?t hi?n cc t? kha d?ng LSI. ?? b?n c th? tham kh?o trong qu trnh SEO.
26.Google News, n?i b?n th??ng book bo. T?i ?y c r?t nhi?u bo v ch? nh?ng trang no ???c li?t k trong m?c Google News. Th trang ? m?i g?i l bo chnh th?ng. Cn l?i t?t c? cc trang khc m cc thnh co phm t? ??t tn th n ch? l m?t trang bo l c?i.
https://news.google.com/topstories?hl=vi&gl=VN&ceid=VN:vi
27.Google Pagespeed Insights: M?t cng c? SEO h?u ch ?? ?nh gi t?c ?? t?i trang c?a b?n. Hi?n nay ?y l m?t tiu ch quan tr?ng ?nh vo tr?i nghi?m ng??i dng v ?i?m SEO. T?c ?? t?i trang cng cao th website cng t?t. V t nh?t website c?a b?n c?ng ph?i c ch? s? trn 80 cho c? mobile v PC.
https://developers.google.com/speed/pagespeed/insights/
28.Google Sheets + add-on Search Analytics for Sheets. ?y l Google trang tnh, h?n l nhi?u ng??i th?c m?c Google trang tnh th gip g ???c SEO. V?y b?n ? t?ng nghe t?i Google Entity Stacking ch?a? N?u nh? 1 doanh nghi?p th??ng xuyn ho?t ??ng trn cc n?n t?ng c?a Google. Th ch?c ch?n Google c?ng s? c ci nhn t?t h?n, thi?n c?m h?n. V s? ?nh gi ?y l m?t th?c th? c th?t. Ngoi ra n?u nh? b?n bi?t cch dng th c th? xu?t b?n cc bi vi?t km theo t? kha. Sau ? ?? ch? ?? xu?t b?n nh? trn web. ?y l m?t d?ng backlinks r?t ch?t l??ng ??n t? chnh Google.
29.Google Tag Manager, cng c? SEO gip phn tch, ?o l??ng hi?u qu? cng vi?c. N s? gip b?n xc ??nh ???c hi?u qu? c?a 1 chi?n d?ch thng qua cc ch? s? nh?: CTA, t? l? chuy?n ??i, h? tr? test A/B,…
https://tagmanager.google.com/
30.Google Structured Data, m?t cng c? th??ng dng ?? ki?m tra d? li?u c c?u trc (Schema).
https://search.google.com/structured-data/testing-tool/u/0/
31.Google Tag Assistant, ?y l m?t add-on dng ?? ki?m tra vi?c ci ??t tag manager trn web.
32.Google Disavow Links, n gip b?n t? ch?i cc lin k?t x?u ??n website thng qua vi?c: Thu th?p danh sch cc backlinks km ch?t l??ng. Sau ? ti?n hnh upload ln internet.
https://www.google.com/webmasters/tools/disavow-links-main
33.Google Business, SEO local th khng th? thi?u Google Business. Nn ?? Google map hi?n th? n?i b?t, ch?c ch?n b?n s? ph?i ch?m sc Google Business c?a mnh th?t t?t. Nh?ng ?? SEO Map thnh cng th n cn ph? thu?c vo nhi?u y?u t? khc n?a. Trong ? Google Business l m?t trong cc ti nguyn ?? lm Google Entity Stacking.
https://www.google.com/business/
3.Cng c? SEO gip nghin c?u t? kha.
Cng c? SEO h? tr? nghin c?u t? kha
34.Google Keyword Planner: Cng c? g?i t? kha SEO. B?n nn s? d?ng Google Keyword Planner k?t h?p v?i 3 cng c? bn d??i ?? c ???c b? t? kha b ??o cho ngnh c?a mnh.
https://ads.google.com/intl/vi_vn/home/tools/keyword-planner/
35.Keywordtool: Cng c? SEO quan tr?ng trong vi?c ln k? ho?ch SEO n?i dung. Keywordtool.io s? ??a ra cc g?i v? t? kha m? r?ng t? c?m t? cho s?n. ??ng th?i c?ng ??a ra t??ng t? kha, ??a ra cc t? kha cu h?i D?a trn xu h??ng tm ki?m c?a ng??i dng.
36.KWFinder: N s? ??a ra cc g?i v phn tch ?? kh c?a t? kha. T? ? b?n c th? ln ???c ngn sch cho SEO. Ho?c ch?n cc t? kha d?, t? kha ngch, t? kha di ?? lm tr??c cho ?? t?n chi ph nh?ng v?n c th? mang l?i hi?u qu? SEO s?m.
37.Ahrefs Keywords Explorer: M?t cng c? SEO ??a ra g?i t? kha. V phn tch t? kha ??i th?, phn tch backlinks, phn tch ?nh gi C?ng nh? ?o l??ng ton b? website c?a b?n. Ch?c ch?n ?y l m?t trong nh?ng cng c? SEO khng th? thi?u.
https://ahrefs.com/keywords-explorer
38.Ubersuggest: ?y l m?t cng c? trn web neilpatel.com. N c?ng s? ??a ra cc g?i t? kha cho hi?n th? k?t qu? cc website ?ang ??ng ??u v?i t? kha ???c g?i .
https://app.neilpatel.com/en/ubersuggest/
39.Keywords Everywhere: M?t cng c? SEO ???c nhi?u SEOer trn th? gi?i ?a dng. V n l cng c? hon ton mi?n ph. Gip ??a ra cc g?i t? kha ngay trn giao di?n tm ki?m c?a Google. N r?t h?u ch v cn c th? li?t k cc t? kha ng? ngh?a ti?m ?n.
https://keywordseverywhere.com/
40.Answer The Public, cng c? h?u ch gip g?i t? kha; Phn nhm cc t? kha; Ln t??ng k? ho?ch n?i dung SEO theo mu?n. Nhuwnag ch?c n?ng ln t??ng n?i dung c?a cng c? ny ph h?p v?i cc website ti?ng Anh h?n.
41.Keyword Grouper Pro: Cng c? gip b?n gom nhm cc t? kha mi?n ph. B?n c th? nhanh chng phn lo?i t? kha ch? sau vi click chu?t
https://marketbold.com/KeywordGrouperPro/app
42.BuzzSumo: Cng c? SEO g?i n?i dung ?a n?n t?ng. T? n?n t?ng web cho ??n n?i dung trn cc n?n tng Social.
43.LSIGraph: L m?t cng c? m?t ph gip b?n tm ???c nh?ng t? kha ng? ngh?a ti?m ?n nhanh v chnh xc. Trong s? cc cng c? h? tr? SEO tm t? kha ??ng ngh? hi?n nay. Th LSIGraph ???c ?nh gi l t?t nh?t.
44.Bing Keywords Tool: Bing Keywords Tool c ch?c n?ng t??ng t? nh? Google Keyword Planne. Nh?ng n ch? dng ?? nghin c?u khch hng truy c?p Bing Search. Nn khi dng b?n nn s? d?ng k?t h?p c? Bing v Yandex.com.
https://www.bing.com/toolbox/keywords?
45.SEMRush: ?y l cng c? m?t ph v chi ph c?a n t??ng ??i cht. Nh?ng ??i l?i n mang l?i gi tr? cao. Khng ch? trong vi?c nghin c?u t? kha, phn tch backlink. M cn c? t?i ?u onpage v phn tch ??i th?.
https://www.semrush.com/features/keyword-research/
46.LARIndex: M?t cng c? SEO c?a Vi?t Nam, ???c review kh t?t.
4.Cng c? Audit website v link.
Cng c? h? tr? Audit website v link
47.ScreamingFrog: Cng c? ny cho b?n bi?t v? ch?t l??ng n?i dung; S? trng l?p tiu ??, descripstions, canonical, 404… v r?t nhi?u ch?c n?ng h?u ch khc. N?u website c?a b?n c l??ng link n?i b? th?p, d? li?u nh?. Th c th? dng ScreamingFrog mi?n ph. Nh?ng n?u l web l?n h?n 500 links th ph?i dng b?n tr? ph.
https://www.screamingfrog.co.uk/seo-spider/
48.SEO PowerSuite Website Audit: Cng c? SEO h?u ch ?? ki?m tra v phn tch t?ng th? website. T? content cho ??n tnh tr?ng s?c kh?e c?a website, Social, traffic, index, backlinks…
https://www.seopowersuite.com/website-auditor/
49.Varvy SEO tool: Cng c? gip check nhanh v mi?n ph xem cc URL trang web c b? ch?n b?i robots khng? Trang web c ?ang ???c b?o m?t khng? C thn thi?n v?i mobile khng? C thi?u alt ?nh khng? C sitemap khng?…
50.Woorank: Cng c? ki?m tra nhanh cc ch? s? onpage c?a website v s?c kh?e c?a site. ??c bit l m?c Content Analysis trong cng c? ny. N s? cho b?n bi?t t? kha no ?ang l tr?ng tm trong bi vi?t, trong trang c?n SEO. V n?u ki?m tra ra c t? kha khc t?n su?t xu?t hi?n l?n h?n t? kha chnh. Th b?n c th? ti?n hnh ?i?u ch?nh l?i cho h?p l.
51.Link Assistant: M?t cng c? phn tch backlink tuy?t v?i. V l m?t trong cc tool c?a SEO PowerSuite. Gi ph?n m?m ny t??ng ??i cao nh?ng ch?t l??ng mang l?i th tuy?t v?i.
https://www.link-assistant.com/website-auditor/
52.Ahrefs: Cng c? phn tch backlinks c?a ??i th? v phn tch t? kha. ?? b?n bi?t ???c cc th? h?ng t? kha, g?i content V r?t nhi?u ch?c n?ng khc gip ch khi lm SEO.
54.Majestic SEO: Cng c? SEO b?n c th? tham kh?o cc ch? s? TF (trust follow) v CF (Citiation Fo).
55.BuzzStream: Xy d?ng cc lin k?t t? ??ng v xy d?ng lin k?t social. ??ng th?i tm ki?m cc c? h?i ?? lin k?t trn internet.
56.GSA Ranker: Ph?n m?m gip xy d?ng lin k? t? ??ng. Trong ph?n m?m ny c r?t nhi?u n?n t?ng backlink. Nh?ng b?n ch? nn s? d?ng GSA ?? xy d?ng lin k?t t?ng; Ho?c dng ?? xy d?ng cho cc site v? tinh.
57.SEO Auto Pilot: M?t cng c? SEO VIP v chi ph v?n hnh c?a n kh cao. Ch?t l??ng backlink th kh?i bn v n c data t?t c s?n t? tool.
5.Cng c? ?? check th? h?ng t? kha.
Cng c? check th? h?ng t? kha SEO
58.SEO Powersuite l b? ph?n m?m SEO t?t nh?t 2020. N bao g?m c 5 cng c?: WebSite Auditor, Rank Tracker, SEO SpyGlass, LinkAssistant v BuzzBundle
https://www.seopowersuite.com/rank-tracker/
59.Pro Rank Tracker l m?t cng c? SEO theo di th? h?ng ch?t l??ng v?i giao di?n ng??i dng tuy?t v?i.
59.Serprobot: l cng c? SEO ki?m tra th? h?ng t? kha mi?n ph c?a Google. Cho php b?n ki?m tra th? h?ng t? kha cho t?i ?a 5 t? cng m?t lc.
60.SERP Watcher l m?t cng c? SEO ???c t?o ra b?i Mangools. Ngoi ch?c n?ng ki?m tra t? kha. Th cng ty ny cn cung c?p cc gi?i php lin quan ??n vi?c nghin c?u t? kha; Phn tch tnh tr?ng website. B?n c th? s? d?ng n ?? ki?m tra th? h?ng ? c? trn Desktop v Mobile.
61.Ahrefs l m?t trong nh?ng cng c? phn tch tuy?t v?i trong SEO. N l m?t Big Data gi?ng nh? Google. ???c dng ?? phn tch website ??i th?, nghin c?u t? kha, marketing. V tm ki?m c? h?i t?ng traffic website, xy d?ng lin k?t (Backlinks)
6.Cng c? ?o l??ng traffic v Rank web.
Cng c? ?o l??ng Traffic v Rank
63.Google Analytics: M?t s?n ph?m c?a Google m b?t k? ng??i qu?n tr? web no c?ng c?n ph?i theo di.
64.SimiliarWeb th?c ch?t l m?t cng c? tr?cc tuy?n. N gip b?n d? dng phn tch ???c cc ngu?n truy c?p Ngu?n Traffic ??n Website c?a b?n. ??c bi?t h?n v?i Similarweb, b?n cn bi?t ???c c? l??ng truy c?p c?a ??i th? bao g?m: S? l??ng truy c?p, ngu?n truy c?p, https://www.similarweb.com/
65.Alexa l tr? l ?o ???c pht tri?n b?i Amazon. Gip ?nh gi Website, theo di, ?o l??ng t?n su?t truy c?p v x?p th? h?ng c?a website.
7.Cng c? SEO h? tr? content.
Tools h? tr? seo content
66.WordPress.org: Gip xy d?ng 1 website t?i ?u t?t cho SEO.
67.Yoast SEO: Plugin gip t?i ?u n?i dung SEO onpage.
https://yoast.com/wordpress/plugins/seo/
68.Copyscape:Cng c? ki?m tra n?i dung trng l?p, c th? k?t h?p v?i URL Profile ?? check trng l?p v?i s? l??ng l?n.
69.Blog2Social: Gip t? ??ng chia s? bi ??ng ln m?ng x h?i. Ho?c l ln l?ch bi ??ng trn cc cc m?ng x h?i.
https://www.blog2social.com/en/
70.IFTTT: T? ??ng chia s? bi vi?t thng qua RSS Feed ra cc m?ng x h?i. ?y l m?t cng c? ?ang ???c nhi?u ng??i dng.
71.Blog Ideas Generator: Gip b?n ??a ra t??ng n?i dung bi vi?t, ph h?p v?i cc website ti?ng Anh.
https://www.hubspot.com/blog-topic-generator
72.TinyPNG: Cng c? SEO gip t?i ?u ha ?nh, nn ?nh, t?ng t?c ?? t?i trang.
8.Cng c? ?o l??ng t?c ??, hi?u su?t trang web.
Cng c? SEO gip ?o t?c ??, hi?u su?t website
73.Pingdom l m?t cng c? ki?m tra t?c ?? website uy tn ???c r?t nhi?u chuyn gia ?nh cao N gip b?n ch?m ?i?m m?i ph?n kh chnh xc. Gip load ton b? hnh ?nh, Flast, Java Script, Rss v thng k t?c ?? t?i, th?i gian t?i, s? l??ng.
74.Google Page Speed: M?t cng c? ?o l??ng kh? n?ng lm vi?c, t?c ?? website ?ng tin c?y dd??c nhi?u ng??i tin dng. N?u website c?a b?n t?i ?u ???c ?i?m s? trn 80 l tuy?t v?i nh?t.
https://developers.google.com/speed/pagespeed/insights/?hl=vi
Ngu?n: C?ng ??ng SEO 2020
