N?u b?n ?ang c k? ho?ch m? doanh nghi?p nh? c?a ring mnh, b??c ??u tin l pht tri?n m?t k? ho?ch kinh doanh. B??c ti?p theo l pht tri?n m?t k? ho?ch Marketing, v t?t c? cc k? ho?ch kinh doanh nn ???c k?t h?p v?i m?t chi?n l??c ?? Marketing s?n ph?m ho?c […]
Cch t?o k? ho?ch ti?p th? Ti?n hnh phn tch tnh hu?ng. Xc ??nh ??i t??ng m?c tiu c?a b?n. Vi?t cc m?c tiu THNG MINH. Phn tch chi?n thu?t c?a b?n. ??t ngn sch c?a b?n. 1. Ti?n hnh phn tch tnh hu?ng. Tr??c khi b?n c th? b?t ??u v?i k? ho?ch ti?p […]
Thng tin chung v? th? tr??ng (Market summary) bao g?m: – Thng tin chung v? th? tr??ng l g? Cng ty b?n ?ang bn s?n ph?m g? Bn nh? th? no? ??i th? l nh?ng cng ty no? H? ?ang bn hng ra sao? Th? tr??ng n?m nay v n?m t?i d? ki?n bi?n ??ng […]
Ti?p theo ?y s? l 3P 9, 10, 11 c?a m hnh Marketing mix 13Ps bao g?m: P9- Personalization; P10- Planning; P11- Partners. Cng tm hi?u v ?ng d?ng cc P trong m hnh Marketing mix ny vo ?? pht tri?n vi?c kinh doanh c?a mnh. Tc gi?: MBA. Nguy?n Phan Anh Gi?ng vin […]
