N?u cu tr? l?i l c, hy b? qua nh?ng lo l?ng c?a b?n v hm nay ti s? h??ng d?n b?n m?t cch chi ti?t v? Facebook Pixel l g, cch tri?n khai n v ??c bi?t l cch s? d?ng Facebook Pixel:
Facebook Pixel l g?
Facebook Pixel lࠠm JavaScript m b?n c th? chn vo trang webho?c c?a hng tr?c tuy?n c?a mnh.M ny c?p cho Facebook quy?n truy c?p vo trang c?a b?n ?? t?i ?u ha cc chi?n d?ch c?a b?n trn Facebook Ads.
Facebook s? thu th?p d? li?u no t? trang c?a b?n ?? t?i ?a ha qu?ng co c?a b?n?Facebook s? t?p trung vo vi?c tm hi?u nh?ng ng??i truy c?p trang web c?a b?n ?? chi?n d?ch qu?ng co c?a b?n c th? ti?p c?n ??i t??ng m?c tiu v do ?, b?n c th? t?o ra l?i nhu?n cho cc chi?n d?ch c?a mnh.
Nh?ng ?y khng ph?i l t?t c?,nh? pixel ny, b?n c th? nh?n ???c nhi?u th? h?n nh?ng g b?n c th? t??ng t??ng, v d?:
? Hi?n th? qu?ng co c?a b?n cho nh?ng ng??i c nhi?u kh? n?ng th?c hi?n hnh ??ng h?n ?? b?n c th? ti?p c?n cc m?c tiu c?a mnhnh? ng??i dng tr? thnh ng??i ??ng k, ??ng k kha h?c ho?c mua s?n ph?m trn c?a hng tr?c tuy?n c?a b?n.
? Xy d?ng ??i t??ng ty ch?nh t? trang web c?a b?n:?i?u ny c ngh?a g?Nh? pixel ny, Facebook xc ??nh ng??i dng ? truy c?p trang c?a b?n ?? b?n c th? t?o qu?ng co h??ng ??n h?, t?c l qu?ng co nh?m m?c tiu l?i.
? T?o cc nhm ??i t??ng t??ng t?:V?i Facebook pixel, b?n c th? ti?p c?n nh?ng ng??i dng c h? s? t??ng t? v?i khch hng t?t nh?t c?a mnh.
? Qu?ng co cho cc s?n ph?m ??ng: B?n c th? hi?n th? qu?ng co bao g?m cc ch? ?? m khch truy c?p trang web c?a cng ty b?n ? th? hi?n s? quan tm.
? Khm ph khch truy c?p c?a b?n l ai:pixel ny s? cung c?p cho b?n s? li?u th?ng k v? nh?ng ng??i ???c chuy?n h??ng ??n trang c?a b?n t? Facebook.
Chng ta ?ang ni v? m?t hay nhi?u pixel??i?u quan tr?ng l b?n ph?i nh? r?ngch? c m?t pixel cho m?i ti kho?n qu?ng co, ?i?u ny c ngh?a l b?n ph?i ci ??t cng pixel ? trn b?t k? trang web no m b?n mu?n qu?ng co c?a mnh ???c hi?n th?.
B?n c th? tm Facebook Pixel ? ?u trong ti kho?n c?a mnh?
B?n khng bi?t tm Facebook Pixel ? ?u?Th?t d? dng khi truy c?p menu Trnh qu?n l qu?ng co Facebook ho?c Power Editor.Khi ?, hy chuy?n ??n N?i dung v nh?p vo Pixel.

Lm cch no ?? thi?t l?p Facebook Pixel?
N?u b?n ? lm theo cc b??c tr??c ?, b?n s? ???c chuy?n h??ng ??n m?t trang n?i b?n s? ph?i nh?p vo Facebook Pixel, sau ? nh?n vo Create Pixel.

B?n ? t?o Facebook Pixel ch?a?
Trong tr??ng h?p ny, b?n c?ng ph?i truy c?p trang pixel trong Trnh qu?n l qu?ng co.Khi ?, hy ch?n Hnh ??ng v sau ? nh?p vo Xem m.

Nh? b?n c th? th?y, trongmenu Hnh ??ng, b?n c th? tm th?y cc ty ch?n sau:
Ch?nh s?a Facebook Pixel
B?n c th? thay ??i tn pixel t?i ?y.

Email m pixel
B?n c th? g?i m pixel c?a mnh cho b?t k? ng??i no m b?n mu?n, gip b?n ti?t ki?m th?i gian v khng ph?i sao chp-dn.B?n c mu?n ci ??t m trong trang ?ch c?a mi?n khc ho?c g?i m cho nhn vin CNTT khng??y l s? l?a ch?n cho b?n.

Chia s? ?i?m ?nh
Ty ch?n ny cho php b?n chia s? m c?a mnh v?i cc ti kho?n qu?ng co khc.
Lm cch no ?? tri?n khai Facebook Pixel?
By gi? b?n ? bi?t n?i l?y pixel c?a mnh, ? ??n lc tri?n khai pixel ? cho trang web c?a b?n.M c? s? pixel c?a Facebook th??ng ???c ??t ? ph?n d??i cng c?a tiu ?? trang web c?a b?n, ngay pha trn th? </head>.
Nh?ng tr??c khi lm ?i?u ny, hy nh? r?ng b?n ch? c th? t?o m?t pixel cho m?i ti kho?n qu?ng co.
B?n ci ??t n nh? th? no?
Th?t d? dng nh? lm theo ch? d?n c?a Qu?n tr? vin Qu?ng co Facebook.

Nh? trong hnh trn, b?n c th? ci ??t pixel Facebook c?a mnh theo cc b??c khc nhau:
- S? d?ng Tch h?p ??i tc c?a Facebook.Ty ch?n ny hi?n th? cho b?n cc cng c? v n?n t?ng c s?n tch h?p v?i Facebook: Shopify, Magento, Trnh qu?n l th? c?a Google, BigC Commerce v Segmento.Khi b?n ch?n m?t trong nh?ng n?n t?ng ny, ch? c?n lm theo cc b??c.

- Sao chp-dn m:N?u ty ch?n tr??c khng dnh cho b?n, b?n ch? c?n sao chp pixel v dn vo tiu ?? c?a trang web (pha trn th? </head>).N?u b?n ?ang s? d?ng WordPress ?? truy c?p m trang web c?a mnh, hy chuy?n ??n giao di?n trn menu v ch?n trnh ch?nh s?a.Sau ?, tm ki?m ‘??u’ b?ng cch s? d?ng ctrl+f ?? b?n c th? tm th?y n nhanh h?n.

- Trnh qu?n l th? c?a Google:N?u b?n bi?t cch s? d?ng Trnh qu?n l th? c?a Google, chng ti khuyn b?n nn s? d?ng cng c? ny v vi?c tri?n khai m s? d? dng v nhanh h?n.
Thm Facebook Pixel vo WordPress
N?u b?n s? d?ng WordPress cho trang web c?a mnh, b?n s? c l?i th? khi ch?n trong s? m?t s? l?a ch?n thay th?:
PluginPixel chuy?n ??i Facebook
N?u b?n h?i lo l?ng v? vi?c ch?nh s?a m trong WordPress c?a mnh, th ?y l m?t trong nh?ng l?a ch?n d? dng nh?t.B?n c th? ch?n ph?n no trn trang web m b?n mu?n gi?i thi?u Facebook pixel: Trang, m?c nh?p, t?p ?nh km, v.v. B?n nn dn m vo ?u?? cu?i m?i trang ho?c m?c m b?n mu?n ?o l??ng.V?i Facebook pixel, b?n s? th?y m?t h?p nh? ?? dn m ny.
V?n ?? v?i vi?c l?a ch?n thay th? ny l g?N c th? lm cho vi?c tri?n khai pixel tr? nn kh t? nh?t, khng ph?i v n kh m v b?n ph?i th?c hi?n n nhi?u l?n.

PluginPixelYourSite
Plugin ny s? cho php b?n ??nh c?u hnh pixel Facebook ch? trn m?t mn hnh.
Ci ??t Facebook Pixel tr?c ti?p trn tiu ?? trang web c?a b?n
N?u vi?c s? d?ng plugin ?? ??nh c?u hnh pixel khng thuy?t ph?c b?n, b?n c th? ch?n thm m tr?c ti?p vo header.php c?a ch? ?? trn WordPress.
Lm cch no b?n c th? ki?m tra Facebook Pixel c ???c tri?n khai ?ng cch khng?
B?n ? lm theo t?t c? cc b??c c?n thi?t ?? ci ??t Facebook Pixel. Tuy nhin, b?n c th? ch?c ch?n r?ng b?n ? lm ?ng?B??c cu?i cng cn l?i l xc minh r?ng t?t c? cng vi?c tr??c ? c?a b?n ??u hi?u qu? v pixel c?a b?n ? ???c tri?n khai ?ng cch.
B?n xc th?c pixel c?a mnh b?ng cch no?Ci ??t Facebook Pixel Helper t? Chrome Store ?? ki?m tra xem trang web c?a b?n ? ci ??t ?ng pixel ch?a.
N?u b?n ? lm m?i th? m?t cch chnh xc, b?n s? th?y m?t ci g ? gi?ng nh? chng ti hi?n th? trong hnh ?nh d??i ?y:

V Pixel c?a b?n ? s?n sng ?? ?o l??ng v gip b?n duy tr cc chi?n d?ch Qu?ng co trn Facebook c?a mnh ?i ?ng h??ng.
Facebook pixel l m?t cng c? r?t ??n gi?n v m?nh m? s? gip b?n ti?p c?n ??i t??ng m?c tiu trn Facebook, ??ng th?i t?ng doanh s? bn hng c?a b?n.
Xin trn tr?ng c?m ?n cc b?n ? ??c bi vi?t c?a tc gi? Nguy?n Phan Anh N?u cc b?n ho?c cc anh/ch? c?n t? v?n doanh nghi?p, t? v?n bn hng, t? v?n chi?n l??c kinh doanh, marketing online, qu?ng co tr?c tuy?n, chuy?n ??i s? v x? l kh?ng ho?ng truy?n thng, ho?c h?p tc ?o t?o, ?o t?o theo yu c?u c?a doanh nghi?p xin vui lng lin h? v?i cng ty PA Marketing ho?c chuyn gia Nguy?n Phan Anh c?a chng ti theo thng tin d??i ?y.
