Facebook, Ki?n th?c Marketing Online
T?ng hi?u qu? qu?ng co Facebook v?i ??i t??ng t??ng t?
Th3
Khi b?n th?y target khng cn hi?u qu?? B?n c m?t t?p khch hng ti?m n?ng quan tm ??n s?n ph?m c?a b?n? B?n mu?n tm khch hng m?i c cng ??c ?i?m t??ng t? t?p c??
Facebook cung c?p m?t tnh n?ng v cng h?u ch gip b?n gi?i ?p nh?ng cu h?i ny. ? l tnh n?ng t?o ??i t??ng t??ng t?. Nh?ng khng ph?i nh qu?ng co no c?ng bi?t ??n s? t?n t?. Ho?c bi?t cch s? d?ng tnh n?ng ??t gi ny. Thng qua bi vi?t ny PA Marketing s? gip b?n hi?u r v? ??i t??ng t??ng t? v cch s? d?ng n.
1.??i t??ng t??ng t? l g?
- ??i t??ng t??ng t?: L cch th?c ti?p c?n nh?ng t?p ng??i m?i c kh? n?ng quan tm ??n fanpage c?a b?n. V h? t??ng t? v?i nh?ng ng??i ? quan tm ??n fanpage v?: Hnh vi, s? thch, ?? tu?i, v? tr,…
- Khi t?o ??i t??ng t??ng t?, b?n ch?n ??i t??ng ngu?n. M?t??i t??ng ty ch?nhkhng ???c t?o b?ng: ??i tc d? li?u, d? li?u pixel c?a b?n; D? li?u ?ng d?ng di ??ng ho?c ng??i hm m? Trang c?a b?n. ??ng th?i, Facebook s? xc ??nh ch?t l??ng chung c?a nh?ng ng??i trong ??i t??ng ?. V d?: thng tin nhn kh?u h?c ho?c s? thch.
- Sau ?, Facebook tm ki?m nh?ng ng??i t??ng t? (ho?c “c v? gi?ng”) v?i h? t?i qu?c gia/cc qu?c gia m b?n ch?n.
2.Cch t?o ??i t??ng t??ng t?.
B??c 1: Vo Trnh qu?n l qu?ng co, ch?n ??i t??ng.
??i t??ng
B??c 2: Trong ??i t??ng, ch?n ??i t??ng t??ng t?.
??i t??ng t??ng t?
B??c 3: Trong ph?n t?o ??i t??ng t??ng t? ch?n Ngu?n c?p.
Ngu?n c?p c th? l m?t??i t??ng ty ch?nhkhng ???c t?o b?ng ??i tc d? li?u; D? li?u pixel c?a b?n; D? li?u ?ng d?ng di ??ng ho?c ng??i hm m? Trang c?a b?n.
T?o ??i t??ng t??ng t?
B4: Ch?n qu?c gia m b?n nh?m ??n ?? qu?ng co.
B5: Ch?n quy m ??i t??ng.
? l % s? ng??i t??ng t? v?i ??i t??ng ngu?n c?a b?n t?i qu?c gia m b?n nh?m t?i. ??i t??ng b?n t?o khng ch?ng cho. V v?y b?n khng ph?i lo?i tr? cc ??i t??ng khc gi?ng nhi?u h?n ho?c t h?n. Trong v d? ???c minh h?a ny, ba ??i t??ng ???c t?o:
- ??i t??ng gi?ng nhi?u nh?t (0%-1%)
- ??i t??ng gi?ng nhi?u th? hai (1%-3%)
- ??i t??ng gi?ng t nh?t (3%-5%)
Quy m ??i t??ng
- ??i t??ng nh? h?n s? gi?ng ??i t??ng ngu?n nhi?u h?n. S? % cng b th t?p t??ng t? cng gi?ng v?i ??i t?p khch hng m b?n mu?n m? r?ng. Vi?c t?o ??i t??ng l?n h?n lm t?ng s? ng??i ti?p c?n ti?m n?ng. Nh?ng s? lm gi?m m?c ?? t??ng t? gi?a ??i t??ng t??ng t? v ??i t??ng ngu?n c?a b?n. Facebook ?? xu?t ??i t??ng ngu?n t? 1.000 ??n 50.000 ng??i.
- Ch?t l??ng c?a ngu?n c?ng quan tr?ng. V d?: ??i t??ng ngu?n bao g?m nh?ng khch hng t?t nh?t c?a b?n ch? khng ph?i ton b? khch hng. ?i?u ? c th? mang l?i k?t qu? t?t h?n.
V?y l cc b?n ? hon thnh vi?c t?o tp ??i t??ng t??ng t? nh?ng ch?a th? s? d?ng ngay l?p t?c. Facebook c?n th?i gian ?? phn tch, t?ng h?p v t?o t?p ??i t??ng m?i t? t?p ngu?n c?a b?n.
T?p ??i t??ng t??ng t?
?y l khi t?p ??i t??ng t??ng t? c?a b?n ? s?n sng v c th? dng ?? ch?y qu?ng co.
T?p ??i t??ng t??ng t? ? hon ch?nh
B6: Vo t?o chi?n d?ch, click vo ??i t??ng ty ch?nh. V ch?n ??i t??ng b?n ? ch?n ?? s? d?ng.
??i t??ng ty ch?nh
3.Cc m?o ?? khai thc t?i ?a ??i t??ng t??ng t? c?a b?n
Sau khi b?n ? t?o nhm ??i t??ng t??ng t? b?ng ty ch?n nng cao. Hy khai thc chng b?ng ph??ng php sau:
- Nh?m m?c tiu qu?ng co t??ng t? t?i m?i ??i t??ng t??ng t? b?ng gi th?u ban ??u
- Xem m?c ?? hi?u qu? c?a qu?ng co d?a trn doanh thu trn m?i chuy?n ??i ho?c gi tr? tr?n ??i c?a nh?ng ng??i trong m?i ??i t??ng
L?u y?:
Nhn chung, ??i t??ng t??ng t? gi?ng v?i ??i t??ng ngu?n h?n s? c gi tr? h?n. Tuy nhin, ?i?u ny c th? khc nhau ty theo: Ch?t l??ng c?a ??i t??ng ngu?n v tnh ch?t c?a ??i t??ng m?c tiu.
Hy s?a ??i gi th?u cho m?i ??i t??ng d?a trn k?t qu? c?a b?n. ??t thm gi th?u cho ??i t??ng c gi tr? cao h?n. V gi?m b?t gi th?u cho ??i t??ng c gi tr? th?p h?n.
Trn ?y l cch t?o v s? d?ng ??i t??ng t??ng t? – M?t ch?c n?ng v cng h?u ch m Facebook cung c?p cho cc nh qu?ng co. Chc cc b?n ?ng d?ng thnh cng cng c? ny trong cng vi?c kinh doanh c?a mnh.
Tm hi?u thm cc bi vi?t khc v? Facebook c?a PA Marketing T?I ?Y!!!
